The Big Shift

4/30/2023

We're not just watching TV; we're witnessing a revolution. Nielsen's latest scoop from July 2023? Streaming's the new king. It's a whole new playground for advertisers, creators, and viewers.

The Decline of Linear TV: What's Up with That?

Linear TV's losing its charm. Why? Because streaming's taking over, big time – we're talking 38.7% of TV usage. It's not just a change; it's a sea change.

Show Me the Money: Monetizing in Streaming

Enter VFR. These guys are turning the 'content first' mantra into gold. Monetization in streaming? It's evolving, and VFR's leading the charge.

App-tastic: The Rise of CTV Apps

VFR's not just about streaming; they're about gaming, VOD, the works. And their apps? They're like your TV's new best friend – easy, feature-packed, and just plain fun.

Content That Clicks: What Viewers Want

Curating content that sticks with viewers is an art. It's about knowing what clicks, what resonates. It's the secret sauce for viewer loyalty.

Support Squad: VFR's Client Commitment

VFR's not just providing a service; they're partnering for success. Their support for clients is all about navigating this new TV terrain together.

Conclusion: More Than Just Tech

The future of TV? It's not just about gadgets and gizmos. It's about vision, innovation, and partnerships. And hey, VFR's inviting you to join the journey. Let's stream into the future, together.

RELATED ARTICLES

From YouTube Fame to CTV Success: Monetizing in the New Digital Era

From YouTube Fame to CTV Success: Monetizing in the New Digital Era

The Digital Content Landscape's Transformation

CONTINUE READING
All about the Connected TV (CTV) Market

All about the Connected TV (CTV) Market

The Dawn of a New Viewing Era

CONTINUE READING